Planning, developing marketing strategies, and implementing tactical plans to ensure marketing and sales objectives for a particular product or group of products are met.
Develop short- and long-term plans, analyze market research findings, prepare a budget, evaluate inventory requirements, design promotional campaigns, and integrate management inputs to establish the strategic direction of the product in terms of profit, sales, market share, growth, and desired market positioning.
Plan strategies, evaluate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local settings; manage product life cycle, including new indications, line extensions, modifications, and other life cycle strategies.
Set product strategies and objectives in alignment with the company strategy.
Ensure that product marketing strategies and tactical programs are developed and implemented to enhance market performance.
Facilitate implementation of market intelligence strategies; analyze competitive market information & prepare countermeasures.
Identify development opportunities and assess the potential for new product launches.
Understand customers and the market environment; conduct market research when necessary.
Lead new product development and launches.
Monitor product budget expenditure in line with approved plans.
Monitor performance and manage A&P (Advertising & Promotion) budget.
Build close relationships between the Product/Brand and key customers.
Develop advertising, promotional, and communication campaigns.
Support the field force to achieve sales targets.
Conduct training for Sales Representatives as needed, including Product Knowledge, Objection
Handling, and Promotional Materials.
Follow up on goods shipment and production & provide updates to the sales force.
Coordinate with the regulatory department to monitor visa registration status and plan for renewals or new registrations.
Ensure all business activities comply with company, corporate, and industry codes of conduct.
Address logistical and administrative requirements to ensure the availability of necessary resources and products.
Perform other duties as assigned by the Senior Marketing Manager or Board of Directors.