Sales Operations Supervision (40%)

• Supervise sales activities within the assigned area to ensure sales targets, sales indicators, EOE (main shelf/off shelf ratio, visibility, price communication), and inventory at sales points are met.

• Coordinate with Planning and related departments (TMK, CS, etc.) to ensure clear implementation of consumer activities, promotional programs, and handle arising issues.

• Monitor the progress of company activities and programs at the supermarket group in the responsible area.

• Regularly compile and promptly, accurately, and fully feedback information from the team about competitors, market conditions, and propose timely actions for the team to execute.

• Actively seek and identify opportunities with a "Strive to Win" spirit to enhance product competitiveness, develop market share/volume for products/brands.

Customer Management (30%)

• Execute sales routes and customer visits as per regulations (distribution, delivery, pricing, display, and sales promotion plans).

• Evaluate the level and ability to handle issues from customers.

• Maintain relationships with customers (management, decision-makers) and build new customer relationships within the chain in the responsible area.

• Proactively think, act beyond expectations, and objectively assess situations before making judgments, decisions, and keeping the customer at the center.

Team Management & Development (30%)

• Manage and supervise the Merchandiser team to complete company-set targets.

• Guide and manage the Merchandiser team to fully execute company activities and programs in the responsible area.

• Ensure team members comply with company policies (including sales route discipline, iSTAR standards, and safety).

• Actively communicate full content and policies to the team.

• Motivate and guide the team through field coaching – coaching effectiveness.