Karofi is the No.1 water purifier brand in Vietnam and a member of Tecomen Holding – a multi-industry corporation specializing in product R&D, manufacturing, distribution, and retail of household appliances.

To realize our 2040 vision of becoming one of the top 3 corporations globally in the water and air sector, we are seeking a Vietnamese CEO with a strong foundation in marketing, a proven track record of achievements, and a shared vision to further strengthen Karofi’s No.1 position in Vietnam while contributing to elevating a Vietnamese brand to the international stage.

1. Strategic Leadership

Develop and execute the overall strategy for Karofi Trading Company, aligned with the Group’s long-term vision.
Collaborate with the Group’s BOD to bring the Karofi brand to global markets.
Build a high-performance leadership team and foster a culture of innovation, ownership, and accountability.

2. Business Development & Market Expansion

Oversee all commercial operations including domestic sales, retail, e-commerce, and international expansion.
Drive growth in revenue, profit, and market share across multiple channels.
Expand and strengthen distribution networks and retail systems nationwide and internationally.

3. Marketing & Brand Building

Provide strategic leadership for all marketing activities: brand positioning, communications, digital, trade marketing, CRM, etc.
Lead impactful product launch campaigns and brand-building initiatives.
Leverage consumer insights and market trends to guide business and product strategies.

4. Operational & Financial Management

Manage full P&L responsibility, budgeting, and financial performance of the company.
Improve operational efficiency, standardize processes, and optimize resource allocation.
Identify risks and ensure strong internal control systems are in place.

5. External Relations & Brand Representation

Represent Karofi in negotiations and strategic partnerships with distributors, retailers, and other stakeholders.
Strengthen Karofi’s reputation as a pioneering and globally-minded Vietnamese brand.

1. Knowledge

Bachelor’s degree or higher in Marketing or Business Administration from a reputable institution.
In-depth knowledge of the Vietnamese business and consumer market, including key channels such as General Trade (GT), Modern Trade (MT), Retail, B2B, and E-commerce.

2. Experience

Minimum of 15 years of experience, including at least 5 years in CEO, General Director, or other C-level positions at companies in consumer electronics, FMCG, or trading sectors.
Proven career progression from a strong marketing foundation to senior leadership roles.
Demonstrated success in market expansion, brand development, or company transformation.
Experience managing large-scale commercial operations with multi-channel models.

3. Skills & Attributes

Strategic thinker with strong execution and decision-making capabilities.
Inspirational leadership and team development skills.
Entrepreneurial mindset with a passion to promote Vietnamese brands globally.
Excellent communication, negotiation, and stakeholder engagement skills.
Fluency in English is a strong advantage.

Attractive compensation package, including base salary, annual bonus, and long-term incentives based on contributions and performance.
Direct collaboration with the Group Chairman on strategic initiatives and expansion projects.
Modern, fully equipped working environment with dedicated executive support.
Full compliance with labor laws and access to additional executive benefits.
Participation in regular team-building programs and leadership networking events.