• Campaign Strategy and Planning: Develop influencer strategies aligned with marketing goals, identifying trends and suitable global influencers for targeted collaborations especially in mommy and baby market.
• Outreach and Relationship Management: Establish and maintain strong relationships with influencers, negotiating collaboration terms and ensuring smooth communication.
• Content Coordination and Creation: Provide creative briefs and collaborate with influencers and video editors to produce content that aligns with campaign objectives and brand guidelines.
• Campaign Execution and Monitoring: Manage end-to-end campaign execution, monitor performance, analyze metrics, and prepare reports with actionable insights.
• Trend Awareness: Stay updated on influencer marketing trends, identify emerging influencers, and propose innovative strategies to maintain a competitive edge.
• Customer Behaviours: Research about customer behaviour and selling angle to establish copywriting and partnership with influencer in baby markets

Core Competencies

• Influencer Marketing Expertise: 2+ years of proven track record of working with KOLs, KOCs, creators, with a strong understanding of influencer trends and content strategy.
• English Proficiency: Good command of both written and spoken English. (minimum 6.5 Ielts)
• Creative Direction: Ability to craft compelling creative briefs, analyze, and provide feedback on influencer-generated content.
• Trend Awareness: In-depth familiarity with social media platforms (TikTok, Instagram, YouTube, etc.). Keeps updated on global trends and tailors strategies accordingly.
• SOP & Project Management: Experienced in establishing and following SOP for briefing, content approval, and campaign execution. Proficient in scheduling, task prioritization, and milestone tracking. Maintains clear documentation of workflows and enforces compliance measu

Nice-to-Have Skills

• Basic knowledge of design principles and branding.
• Video Editing Tools: Proficiency in tools like CapCut or similar platforms.
• Strong critical thinking and analytical skills for campaign performance evaluation.
• Proven ability to deliver results in a fast-paced, deadline-driven environment.