Lead and shape the premium segment of beer and beyond-beer category development through sustainable growth, superior brand power, breakthrough communication, and first-in-market innovative products and experiential solutions, while building the bench strength of local marketing talents for HVN.

Performance & strategic development

Portfolio performance monitoring, reporting & strategic implications
Portfolio’s annual ICP & AP lead
Portfolio quarterly Business Reviews (BU ICP) lead
Portfolio strategic research needs identification & liaison with CMI/Global
Heineken® Masterbrand transition oversee & guideline development
Ensure total premium team are engaged and delivered strategy through campaigns/ initiative.

Break-through communication & Campaign management

Winning communication strategy (data-driven, researched-based, continuously learned)
Campaigns development, planning & delivery on-time in-full
Media plan, media buy strategy, PR and control all media sources
Effective IMC development
Campaigns performance review, continuous learnings & strategic implication
Drive Marketing Mix, Touchpoint selection, Sponsorship, and other Marketing effectiveness tools
Portfolio communication research
Regional tailor-made communication if any

Incubation growing, learnings & innovation development

Heineken® 0.0, Strongbow & Edelweiss commercial & campaign performance management, reporting, continuous learnings & strategic implications
Portfolio brand innovation initiatives management (stage/gate, integrated planning, oversees commercial deployment, measurements, learnings & conclusions)
Portfolio Innovation research

Resources planning & allocation

Portfolio resources allocation, integrated tracking & optimization recommendation
ABTL investment & touchpoints efficiency and prioritization
People & culture development: Cultural building in accordance with HEINEKEN values

Bachelor’s or master’s degree
Minimum of 3-5 years of Marketing Manager position and extensive experience in Marketing, Brand Management, and commercial leadership within MNCs, ideally in the FMCG sector.
Proven success in managing brands and campaigns driven by consumer insights, creative excellence, and innovation.
Expertise in crafting integrated commercial and communication plans that deliver measurable ROI and tangible business results.
Experience managing brands across their lifecycle (innovation, incubation, high growth, maturity) and navigating complex geographic dynamics.
Proficiency in digital marketing and multichannel campaign execution.
Proficiency in industry, brands and consumers research, analytics and insights generation
Strong analytical and strategic thinking, with solid business acumen.
Exceptional stakeholder engagement skills, with the ability to collaborate internally (global/local cross functions) & externally (agencies/partners).
Proficiency in resource planning and efficient allocation of large-scale investments.
People-oriented & transversal leadership.
Integrity, transparency & open-mindedness.

A diverse and open working culture, where your true identity is celebrated.
Multiple career opportunities to rotate within Functions or cross-functions.
Your wellbeing will be taken care by our Health & Safety Team since Day 1.
Be a part of our sustainability journey in Brewing the Better Vietnam.
Performance appraisal twice a year to guarantee constructive feedback
Performance bonus (estimated at least 3 months) and 13th month salary bonus
Bao Viet Insurance for employees and family
Annual leave: 18 days/year
Flexible benefit voucher
80% lunch in canteen
Annual team building, Town hall, YEP
Gift for special holidays and sponsor traveling ticket in Tet Holiday
Working hour: from Monday to Friday (8h00-12h00,13h00-17h00)