Job summary

As our Senior Influencer Marketing Specialist, you will play a key role in crafting and executing influencer marketing strategies that amplify our brands' visibility and drive engagement. Collaborating with a global network of influencers in the baby market, you will lead the entire process - from strategy development to campaign execution and performance analysis. This is your opportunity to join a fast-paced, innovative team and make a significant impact on a growing global brand.

Team Management

Reports to: Creative Marketing Manager.
Career Path: Fast-track promotion to Creative Manager/Director based on results.
Working directly to Brand Manager, Team Media and Team Marketing

Campaign Strategy and Planning: Develop influencer strategies aligned with marketing goals, identifying trends and suitable global influencers for targeted collaborations especially in mommy and baby market.
Outreach and Relationship Management: Establish and maintain strong relationships with influencers, negotiating collaboration terms and ensuring smooth communication.
Content Coordination and Creation: Provide creative briefs and collaborate with influencers and video editors to produce content that aligns with campaign objectives and brand guidelines.
Campaign Execution and Monitoring: Manage end-to-end campaign execution, monitor performance, analyze metrics, and prepare reports with actionable insights.
Trend Awareness: Stay updated on influencer marketing trends, identify emerging influencers, and propose innovative strategies to maintain a competitive edge.
Customer Behaviours: Research about customer behaviour and selling angle to establish copywriting and partnership with influencer in baby markets

Core Competencies

Influencer Marketing Expertise: 2+ years of proven track record of working with KOLs, KOCs, creators, with a strong understanding of influencer trends and content strategy.
English Proficiency: Good command of both written and spoken English. (minimum 6.5 Ielts)
Creative Direction: Ability to craft compelling creative briefs, analyze, and provide feedback on influencer-generated content.
Trend Awareness: In-depth familiarity with social media platforms (TikTok, Instagram, YouTube, etc.). Keeps updated on global trends and tailors strategies accordingly.
SOP & Project Management: Experienced in establishing and following SOP for briefing, content approval, and campaign execution. Proficient in scheduling, task prioritization, and milestone tracking. Maintains clear documentation of workflows and enforces compliance measu

Nice-to-Have Skills

Basic knowledge of design principles and branding.
Video Editing Tools: Proficiency in tools like CapCut or similar platforms.
Strong critical thinking and analytical skills for campaign performance evaluation.
Proven ability to deliver results in a fast-paced, deadline-driven environment.

Compensation: Competitive salary (15.000.000 VND) + performance bonuses
Career Growth: Rapid career advancement opportunities, including potential promotion to Creative Manager/Director.
Professional Development: Access to training programs and mentorship to elevate your career.
Workplace Culture: A dynamic, fast-paced environment with a focus on innovation and wellness.
Additional Benefits: Social insurance, statutory leave, and a variety of wellness and team-building activities.
Working Location
- On-site, 30 Ly Thai To, Viet Long Complex, Bac Ninh City, Vietnam
Working Hours
- Monday - Friday: 7:30 AM to 5:00 PM.
- Saturday (2 days off per month): 7:30 AM to 5:00 PM