1.Brand Management

Develop annual brand plans and KPIs, integrating consumer insights, commercial objectives, and cross-functional input.
Define budget allocation and track spending efficiency across marketing channels, ensuring ROI and financial discipline.
Manage brand campaigns end-to-end, from brief and creative development to production, launch, and post-evaluation to ensure on-time, on-budget and on-strategy delivery.
Manage agency relationships (creative, digital, media, research) to deliver on-brand activity and execution excellence.

2.Brand Communication & Commercialization

Define the brand’s communication strategy and creative direction across ATL, digital, social, and experiential channels.
Build strong brand storytelling that is insight-led, emotionally resonant, and consistent with brand values and positioning.
Develop measurement systems for campaign results and apply learnings to future communication campaigns
Collaborate with Sales, Trade, Finance, and Supply Chain to ensure seamless brand deployment
Monitor performance of campaigns, innovation launches and trade programs, then recommend improvements based on data and shopper insights

3.Team Development

Coach BE/ABM to build strong marketing capabilities and project leadership skills.
Provide structured feedback and development plans to grow talent pipeline and succession readiness
Foster cross-functional collaboration through clear communication, stakeholder management, and structured project routines