Campaign Management

• Plan and execute marketing campaigns across online and offline channels, including merchant promotions, seasonal sales campaigns, brand campaigns, and co-marketing/partnership initiatives.
• Independently create and set up communication content (social media, in-app …), and review fresher’s work to ensure consistent campaign goals
• Ensure campaigns are delivered on time, within budget, and achieve expected impact.
• Work closely with the Design team to produce effective marketing assets (digital & offline).
• Serve as the main campaign contact point for internal teams. 

Branding & Communication

• Plan and execute communication across multiple channels
• Develop creative initiatives that strengthen Capichi’s image and brand recognition 
• Organize and coordinate offline events to enhance brand engagement
• Deploy and check offline marketing materials (standees, posters, flyers, etc.) at merchants/partners to ensure visibility and alignment with brand direction.

Analysis & Optimization

• Track and evaluate campaign performance across online and offline channels.
• Provide actionable insights and continuously recommend improvements.

Support other marketing activities as needed to ensure overall performance.

• At least 3 years of marketing experience, focusing on communications/event, preferably in F&B, start-ups, or tech platforms
• Good command of English (written & spoken)
• Excellent writing skills (Vietnamese & English), with strong ability in content creation and review.
• Highly adaptable, proactive, and ready to embrace change.
• Strong skills in project management, and cross-functional collaboration.
• Ability to optimize limited time and budgets, delivering creative and cost-efficient marketing initiatives.