1. Marketing Campaign Planning

• Collaborate with business owners to define marketing needs and budget.
• Develop detailed plans for marketing campaigns, including timeline, marketing channels, budget allocation, vendors, and expected outcomes.

2. Marketing Campaign Execution – Lead Acquisition

• Execute marketing campaigns for digital banking products to attract new customers, cross-sell products, and encourage customer engagement via digital banking platforms.
• Launch marketing initiatives on social media, e-commerce platforms, and partner digital platforms to drive customer acquisition and increase spending/usage among existing customers.
• Set up and optimize digital advertising campaigns.

3. Digital Advertising Management

• Run and manage ads and communication activities across digital platforms such as Facebook, Google, Email, Ad Networks, etc., to maximize communication effectiveness with potential customers.

4. Performance Tracking & Optimization

• Evaluate the communication and financial effectiveness of marketing campaigns.
• Work with tools and relevant teams/partners to monitor and track customer behavior, conversion rates, and analyze/report campaign and program performance.

5. Reporting

• Prepare daily, weekly, monthly, or ad-hoc reports to support business and marketing activities.

6. Market Research

• Conduct competitive analysis and stay updated on the latest digital marketing trends in the market.

7. Customer Data Collection and Analysis

• Use digital marketing tools (martech & adtech) to track and collect data such as digital footprints, customer information, and insights from marketing campaigns.

1. Educational Qualifications

• Bachelor’s degree from universities specializing in Economics, Marketing, Business Administration, Journalism, Information Technology, etc.
• Over 5 years of experience in digital marketing.

2. Relevant Experience

• Proven track record in implementing and managing e-commerce platforms such as Shopee and TikTok, including store management, livestreaming, affiliate marketing, and creator network management.
• Solid knowledge of web and app analytics tools (Google Analytics, Hotjar, Appsflyer, Firebase, etc.), with experience in digital footprint analysis, tracking, A/B testing, and user behavior tracking.
• Working knowledge of advertising tools and platforms.
• Strong analytical skills and data-driven thinking.
• Well-versed in emerging trends and best practices in online marketing and performance measurement.
• Creative mindset backed by analytical insights, capable of identifying new solutions and approaches.

3. Relevant Knowledge / Expertise

• In-depth understanding of marketing and digital marketing.
• Experience in data analysis and data-driven decision-making is an advantage.
• Stakeholder management: Ability to initiate and maintain effective collaboration across departments and with external partners to build alignment and influence outcomes.
• Personal development: Demonstrates a serious attitude toward work, willingness to face challenges, and a strong learning spirit.

4. Skills

• Proficient in digital marketing tools such as Facebook Ads, Google Ads, Email Marketing, and Marketing Automation.
• Skilled in planning, executing, and monitoring marketing campaigns.
• Strong teamwork and collaboration skills.
• Excellent communication and negotiation skills, essential for working with business owners.
• Able to communicate in English.
• Inspires team members with a positive attitude and collaborative spirit.
• Other Competencies
• Unlimited creativity.
• Willingness to think differently and take bold actions.