We are looking for an experienced Tiger Brand Manager – BTL to develop and implement marketing activities that increase brand value/ brand power, awareness and market share. As an BM - BTL you will work closely with different teams to create and execute marketing BTL initiatives that resonate with the target market and increase sales. You will also be tasked with developing forecasting sales figures and assessing KPIs and ROI.

As the BM – BTL role, you need to have a good understanding of beer drinker consumer behavior & shopper behavior at channels/ point of sales, be up to date on market trends, creative trends and continuously monitor competitor activity. You will also hand on conducting research, analyzing data, developing go-to-market execution and reporting on brand BTL performance at sales channels.

Project management for design, visibility, packaging target consumer beer drinker.
Lead (planning & Executing) BTL campaign execution (promotion, redemption, events, activation, sponsorship)
PPA commercialization & deploy into the market.
Bridge between internal design team and BTL brand-team to turn brand brief into design and production.
Bridge between design team and trade marketing team to commercialize brand visibility, POSM, amenities, war-chest
Lead the local development for cross -branding, co-branding premium as full year or under campaign brief.
Researching and analyzing consumer behavior, market trends and competitor activity.
Building brand awareness and increasing brand value and worthiness at BTL touchpoints.
Increasing product sales and market share especially in stronghold.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Collaborating with different teams such as marketing CMI & Media, Trade & BTL agency, other commercial functions and supporting functions etc.
Overseeing the production of advertisements, promotional materials.
Ensuring that messaging and marketing activities are aligned with brand guidelines and company values.

At least 2-3 years’ experience in Brand BTL scope/Trade Marketing, commercializing innovation/ renovation. Preferred FMCG experience profile
Project management for BTL, Promotion, Channels activities.
Clear communication skills (even in English, with commercial language)
Consumer beer drinker behavior understanding, street smart mind-set
Conducting research & data analytic skills
High ownership, flexibility while compliance with complex policies.
Luxury brand wearer or marketer, trade marketer.
Outstanding socializing & connecting skills and good communication skills.
Previous experience in managing and leading teamwork.
Highly organized and perform well under pressure.
Budget management skills.
Strong business acumen and market & category understanding

A diverse and open working culture, where your true identity is celebrated.
Multiple career opportunities to rotate within Functions or cross-functions.
Your wellbeing will be taken care by our Health & Safety Team since Day 1.
Be a part of our sustainability journey in Brewing the Better Vietnam.
Performance appraisal twice a year to guarantee constructive feedback
Performance bonus (estimated at least 3 months) and 13th month salary bonus
Bao Viet Insurance for employees and family
Annual leave: 18 days/year
Flexible benefit voucher
80% lunch in canteen
Annual team building, Town hall, YEP
Gift for special holidays and sponsor traveling ticket in Tet Holiday
Working hour: from Monday to Friday (8h00-12h00,13h00-17h00)